Like we discussed above, Apple will automatically make combination keywords for you. So if a keyword is already in your app name, don’t repeat it in the subtitle and keyword field. Apple only needs a keyword to be present in your app information 1 time to index it. Doing so, chances are high, there will be duplicates in your keyword field wasting valuable space from the 100 character count. When adding long-tail or combination keywords, many app developers often put the whole phrase into the keyword field. The App Store handles both, spaces and commas as keyword separators. This is another mistake, app marketers and developers commonly make. The space for keywords in your app information is limited – make sure to make the most of it. It’s enough to separate terms by a comma. Remove unnecessary blank spaces in and between your keywords. However, we think this couldn’t be stressed enough.

If you are familiar with ASO tips, you might have read this one already. Remember that we are dealing with a sophisticated algorithm, so, if you want to rank for course and courses, “course” will be enough to rank in both. In addition to combining the strengths of app name, subtitle and keywords, it isn’t necessary to write the same word in the plural and singular. Quick-Tips for Optimizing Your Keyword Field Leave out Plurals App Radar gives you AI recommendations, and you can also get keywords inspiration straight from your competitors’ rankings. Your app reviews are also a good place to find keywords that users use to describe your app.Īlternatively, you can use App Radar for reliable keyword research. Sit with some colleagues and start writing down search phrases related to what your app offers.

If you are just about to launch your app, start with brainstorming search phrases and keywords. Start with thinking about what you would like to rank for. Finding the Best App Store Keywords for Your iOS App Think of Keywords You Want Your App to Rank for That means that your keyword rankings aren’t forever, you have to keep regularly optimizing your app information and this includes the iOS keyword field. At the same time, there might be new competitors or other apps using the same keywords. So you do not need to use them as your keywords! How Often Should I Update My iOS Keywords?Īpple's keyword ranking algorithm is constantly changing. However, our team noticed that searches including the word “app”, the name of the category, and misspellings of your brand name are automatically indexed by Apple. Good to know: Apple has some terms that are a free match for apps, so don’t waste your space on them. Separate your keywords with commas and no spaces. Then you have more characters for further keywords.ĭo not leave any of the 100 characters space empty, every character counts for the search rank. If you are using numbers, write the digit, Apple will know that “3” and “three” is the same. Apple guidelines warn to avoid using special characters as they don’t carry any weight in the search rank.

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